The basics
RESPONSIBILITES
Plan & lead the branding process, Hold workshops, Layout the brandbook, present the new branding for the board members
TIMELINE
6 months
ROLE
Lead designer
TEAM
1 designer
2 Design interns
1 Marketing manager
PREVIEW
Summary
My impact
I planned and lead the branding process towards the team and board members of the company. This lead to a branding strategy, a new graphic profile as well as a new website. For UX/UI of the website, I can't take all the credit: our talented intern Meetal Malmberg made drafts of wireframes, user flows, and helped us implement the site in Wordpress as well. My role was to mentor, supervise, hold feedback sessions, and to sketch on the final touch of the UI.
Actions taken
Market analysis, diskussions with Pintegs owners about their vision, workshops, idea generations and presentations.
Goals & problems identified
Pinteg want to show their vision in data privacy and in this case, it means to stand out and dare to be different in a positive, innovative way. The old graphic profile was much too similar to competitors and didn't have the professional look they wanted.
Key Learnings
This was my second branding for Pinteg, after rebranding of the product Fairity. As the group already new each other it went pretty smoothly and fast. For Fairity, we had a much longer research phase. A key learning however, is that time and to not rush things is key for a successful branding.
The result
Result
Brandbook
The brandbook for external use.
